The Execution:
Objective:
The primary objectives of the DVC were to:
Introduce the 10 hero products of Neutronaturals with a focus on their benefits and active ingredients.
Create a visually captivating 3D experience that sets the brand apart in the market, appealing to consumers who value innovation and efficacy.
Showcase the science behind the formulations through engaging, environment-driven storytelling.
Reinforce the premium, contemporary image of Neutronaturals, while staying true to the brand’s focus on science-backed skincare.
Concept and Execution:
Creative Concept: The creative concept revolved around using custom-built 3D environments for each product that reflected its unique properties and ingredients. Each environment was constructed in line with the product’s key benefits, while the color palette was aligned with the Neutronaturals branding to maintain a harmonious, luxurious feel throughout the DVC. The transitions between the environments were fluid, blending one into the next in a visually mesmerizing sequence, allowing for an uninterrupted flow between the product features.
The minimalist, futuristic design of the environments reinforced the idea of high-tech, cutting-edge skincare, while the use of smooth textures and sleek lighting created an immersive, cinematic experience.
Visual Style and Tone: The visual style of the DVC was clean, modern, and futuristic. The environments were all sleek and minimalist, using a restrained color palette aligned with the products and brand identity. Each product environment was designed to emphasize its specific benefits while maintaining a sense of unity across the DVC. The tone was premium, aspirational, and scientific, appealing to consumers who value quality and efficacy in their skincare routine.
The use of 3D animation allowed for highly dynamic camera movements and transitions, giving each product a sense of motion and energy. This also helped in clearly communicating the textural and sensorial elements of each product.