The Execution:
Campaign Overview: For the joyous occasion of Eid ul Adha, National Foods aimed to inspire families to celebrate their culinary traditions by using their range of recipe mixes. Eid ul Adha, a time for grand feasts, calls for special dishes, and National Foods positioned itself as the go-to brand for creating delicious, traditional meals with ease.
Objective: To promote National Foods’ recipe mixes specifically tailored for Eid ul Adha, including Biryani, Nihari, and Korma, while emphasizing the importance of family togetherness, tradition, and the joy of cooking during the festive season.
Concept and Adaptation: A Digital Video Commercial (DVC) was adapted for the campaign, building on the festive spirit and familial connections associated with Eid. The DVC, originally a generic promotion, was tailored to highlight Eid ul Adha’s unique culinary requirements and rituals, aligning the product range with the festive occasion.
The storyline centered around a family preparing for the Eid feast, showcasing various stages of preparation using National Foods’ recipe mixes. The DVC highlighted the ease and convenience of using these spice mixes without compromising on the authenticity and taste of traditional Eid dishes.
Product Integration:
The product packaging was clearly visible, with subtle close-ups of the spice mixes being added at critical cooking moments, emphasizing the ease and authenticity they bring to the dishes.
Visual and Sound Design: The campaign was visually rich, using vibrant, festive colors that evoked the warmth and joy of Eid ul Adha celebrations. The background music featured traditional instruments and melodies, enhancing the campaign’s cultural vibe.
Call-to-Action: The DVC ended with a call-to-action, inviting viewers to try National Foods’ Eid-special recipe mixes for their celebrations.
Digital Amplification: The DVC was adapted for various digital platforms, including YouTube, Facebook, and Instagram, along with short-form edits for Stories and Reels. Social media posts encouraged users to share their Eid dishes using National Foods products, creating a sense of community and engagement. The campaign also featured influencer collaborations where food bloggers shared their Eid recipes using National Foods mixes.