The Execution:
Objective:
Promote Allied Bank’s Remittance Service by highlighting the convenience, accessibility, and reliability of Allied Express, available in over 1,400 branches across Pakistan. The campaign emphasizes the ease of sending money to loved ones from anywhere in the world, showcasing Allied Bank as a trusted partner in connecting families.
Campaign Concept:
The campaign’s big idea is “Bridging Distances with Trust.” The TVC narrates heartwarming stories of people staying connected with their families through Allied Express. The message resonates with both senders living abroad and recipients in Pakistan, emphasizing the emotional connection and reliability of Allied Bank’s remittance services.
Supporting Campaign Elements
Social Media Campaign:
Teaser Videos: Short clips showing different people in various parts of the world using Allied Express for their loved ones in Pakistan.
Success Stories: Shared user testimonials and stories of how remittance through Allied Express improved their lives.
Digital Amplification:
YouTube Pre-Roll Ads: Showcased the TVC to target audiences in Pakistan and abroad.
Website and App: A dedicated landing page for Allied Express explaining the process and benefits with FAQs.
Targeted Ads: Ran geo-targeted campaigns in regions with significant Pakistani expatriate populations (e.g., UAE, Saudi Arabia).
Radio Campaign:
The TVC was adapted for radio with the copy being narrated to draw awareness of the target audience.